Terms and conditions

Last updated: 8 October 2026

1. About these terms and who we are

1.1 These terms and conditions ("Terms") apply to your use of the Rankticker website and Platform, and to every Order and Campaign. If you are a Publisher, clause 15 also applies to you.

1.2 Rankticker is a trading name of Swoonsy Ltd, a company registered in England and Wales with company number 17494196, whose registered office is at 124 City Road, London EC1V 2NX, United Kingdom ("we", "us", "our"). You can contact us at hello@rankticker.com.

1.3 "You" means the business that registers an account, and anyone using the account on its behalf. If you accept these Terms for a company or other organisation, you confirm you have authority to bind it.

1.4 You accept these Terms when you create an account, place or accept an Order, or start a Campaign. Our privacy policy and cookie policy explain how we handle personal data and what we store on your device.

2. Definitions

2.1 In these Terms:

Buyer means a business that uses the Platform to buy Placements or content services.
Publisher means a business that owns or controls a website and offers Placements on it through the Platform.
Listing means a Publisher's page on the Platform, including the site's metrics and, for each format, the price, turnaround, link attribute, Link Permanence Period, number of revisions and other terms shown.
Placement means the publication on a Publisher's website of Content containing one or more links to a Buyer's target URL, in the format described in the Listing (for example a guest post, link insertion, sponsored post, news or PR article, product review or AI Optimized Article).
Order means a Buyer's order for one Placement, together with any content services and options chosen at checkout.
Campaign means a set of rules a Buyer creates on the Platform (including budget, objective, target URLs, anchors, keywords, geo, niche and maximum cost per link) under which Orders are recommended or placed.
Content means the article, text, images and other material published as part of a Placement, whether written by us or supplied by the Buyer.
Live Date means the date the Placement is first published and verified by us as live under clause 8.
Link Permanence Period means the period stated in the Listing at the time of the Order during which the Publisher must keep the Placement live and unchanged. Where a Listing says "lifetime", clause 9.6 explains what that means.
Platform means the Rankticker website, the logged-in app, the publisher portal and all related tools and services we provide.

2.2 Headings don't affect interpretation. "Including" means "including without limitation". "Writing" includes email and messages on the Platform.

3. Accounts and eligibility

3.1 Rankticker is for business use only. To use it you must be acting for purposes relating to your trade, business, craft or profession, and the individual operating the account must be at least 18.

3.2 Because Buyers and Publishers act in the course of business, most consumer protection rules do not apply to these Terms. In particular, the consumer rights in the Consumer Rights Act 2015 and the 14-day cancellation right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 apply only to consumers. Nothing in these Terms excludes any right that cannot be excluded by law.

3.3 You must give accurate information when you register and keep it up to date. You are responsible for everyone who uses your account, for keeping sign-in details secure, and for all activity on your account. Tell us straight away if you think someone has accessed your account without permission.

3.4 You may invite team members to your account. You are responsible for their actions and for removing access when they leave.

3.5 We may refuse to open an account, or ask for more information to verify your identity or business, at our discretion.

4. How the marketplace works

4.1 We operate the Platform as a marketplace where Buyers find Publishers and order Placements. We also provide content services, including writing, editing and reviewing Content, and tools to track orders, monitor links, run Campaigns and report on SEO and AI visibility.

4.2 Each Order is a contract between the Buyer and us. We arrange the Placement with the Publisher, who publishes it under its own agreement with us set out in clause 15. Buyers do not have a direct contract with Publishers for Orders placed through the Platform.

4.3 Publishers set their own prices, formats and terms for each Listing. The price you pay is shown on the Listing and at checkout, and includes the content and service options you choose. Our pricing page explains how prices are made up.

4.4 We review Publisher sites before listing them and keep checking them afterwards, using third-party metrics and our own checks, as described on our vetting page. Vetting reduces risk. It does not guarantee any outcome, and we do not warrant that third-party metrics shown on Listings (such as Domain Rating, Domain Authority, Trust Flow, Citation Flow, traffic estimates or spam scores) are accurate or will stay the same. Badges such as "AI" reflect our checks at the time and may change.

4.5 We provide our services with reasonable care and skill. Except as set out in these Terms, we give no other warranties, and all terms implied by law are excluded to the extent the law allows.

5. Orders and acceptance

5.1 You place an Order by configuring the Placement in your cart (project, campaign if any, article type, target URL, anchor text, content option, content length, revisions and rush option) and completing checkout. Placing an Order is an offer to buy.

5.2 The Order is accepted, and a contract formed, when the Publisher accepts the request on the Platform. We will confirm acceptance on the Platform and by email.

5.3 A Publisher may decline any request. If a Publisher declines, or does not respond within the time shown on the Platform, the Order does not go ahead and we refund the full amount you paid for it to your original payment method. If you ask, we can give you account credit instead.

5.4 The Listing terms shown at the time you place the Order (including price, turnaround, link attribute, Link Permanence Period and number of revisions) form part of the Order. If they conflict with these Terms, these Terms prevail, except for the Listing's price, turnaround, format details and Link Permanence Period, which prevail for that Order.

5.5 We may refuse or cancel an Order before the Live Date if it breaches these Terms, if the Content or target URL is prohibited under clause 14, or if we reasonably suspect fraud. If we cancel for a reason that is not your fault, we refund you in full. If we cancel because you breached these Terms, clause 10 applies as if you had cancelled.

6. Prices, fees, invoices, VAT and payment

6.1 Prices are in pounds sterling (GBP). Prices on Listings exclude VAT unless they say otherwise. The total you will pay, including any options you choose and any VAT, is shown at checkout before you pay.

6.2 We add VAT where it applies. Whether VAT is charged depends on the service and where your business belongs. If you are a business outside the UK, give us your VAT or business registration number so we can apply the correct treatment. If you give us incorrect information, you are responsible for any VAT that becomes due.

6.3 You pay by card when you place the Order. For Campaigns, you authorise charges under clause 11. Our payment provider, currently Stripe, processes card payments. Its terms also apply to the payment.

6.4 We issue an invoice on the Platform for each payment. Invoices are in GBP. If your card is in another currency, your card issuer may charge conversion fees, which you bear.

6.5 If a payment fails or is reversed, we may pause the related Order or Campaign until it is paid. If you raise a chargeback for an amount you owe under these Terms, we may suspend your account until it is resolved.

6.6 Account credit can be used only on the Platform, has no cash value, cannot be transferred, and expires 12 months after we issue it.

6.7 We may change prices and fees at any time. Changes do not affect Orders already placed.

7. Content

7.1 For each Order, Content is either written by us or supplied by you, as you choose at checkout and as the Listing allows.

7.2 If we write the Content, we use the brief, target URL, anchor text and other details you give us. We may use AI tools to assist with research or drafting where the Listing permits AI-assisted content. Every piece is reviewed by an editor before it goes to the Publisher.

7.3 If you supply Content, or give us a target URL, anchor text or brief, you promise that:

it is lawful, accurate, and not misleading;
you own it or have all the rights needed for us and the Publisher to use, edit and publish it, and it does not infringe anyone's intellectual property or other rights;
it is not defamatory, does not contain personal data you have no right to share, and does not contain anything prohibited under clause 14;
the target website and any product or service promoted on it comply with the law, including advertising and consumer protection law, and with clause 14.

7.4 Each Order includes the number of revision rounds shown in the Listing or chosen at checkout. A revision means changes within the original brief. A new topic, new target URL or substantially new brief is a new Order. Extra revisions may be charged.

7.5 Publishers keep editorial control of their sites. A Publisher may edit Content for style, length, accuracy, house rules and legal compliance, may add disclosure labels or link attributes under clause 13, and may decline Content that does not meet its editorial standards. A Publisher must not change the target URL or anchor text without your agreement, except where clause 13 requires it.

7.6 You must respond to tasks in your inbox, such as approving Content or providing material, within a reasonable time. If you don't respond within 30 days of our request, we may treat the Content as approved or cancel the Order under clause 10.

8. Delivery, turnaround and Live Date

8.1 Each Order moves through the stages shown on the Platform: order placed, in production, editorial review, Publisher review and live. You can follow progress in the order timeline.

8.2 Turnaround times on Listings are estimates based on the Publisher's usual timings. They are not guaranteed. Rush options shorten the target time but are still estimates. Time is not of the essence for any Order.

8.3 When the Publisher marks a Placement as published, we check that the page is live, the anchor text is present, the link points to your target URL and the link attribute matches the Order. The Live Date is the date that check succeeds.

8.4 After the Live Date we keep checking the Placement with our live link tracker during the Link Permanence Period. Monitoring results depend on the target and Publisher pages being reachable and may be affected by things outside our control, such as bot blocking or temporary outages.

8.5 If a Placement is not live within 30 days after the end of the estimated turnaround, for reasons not caused by you, you may cancel the Order and we will refund it in full. If we wrote Content for the Order, you can ask us to place it with a comparable Publisher instead.

9. Link permanence and replacement

9.1 If, during the Link Permanence Period, a Placement is removed, the link is removed, or the anchor text, target URL or link attribute is changed from what was agreed in the Order, you can report it on the Platform or we may detect it through monitoring.

9.2 We will ask the Publisher to restore the Placement. If it is not restored within 14 days of us asking, we will, at our choice, either arrange a replacement Placement of equal value on a comparable publication, or give you account credit equal to the price you paid for the affected Placement.

9.3 Clause 9.2 is your sole and exclusive remedy for a Placement that is removed or changed after its Live Date.

9.4 Clause 9.2 does not apply where the removal or change is caused by:

changes to your website, including the target page being moved, deleted, blocked, returning an error or redirecting elsewhere;
changes you asked for, or your request to remove the Placement;
a law, regulation, court order, regulator's request or valid legal complaint, including a Publisher adding a disclosure label or link attribute that the law requires;
your breach of these Terms, including Content or a target URL that breaches clause 7.3 or clause 14.

9.5 Search engines may choose not to index, or to stop indexing, a page. That is not a removal or change under this clause unless the Listing includes an indexing commitment, in which case the remedy in the Listing applies.

9.6 Where a Listing states a "lifetime" Link Permanence Period, it means for as long as the Publisher operates the website, and in any case the Publisher's obligations and our replacement commitment under this clause last for no more than [period to be confirmed] from the Live Date.

10. Cancellations and refunds

10.1 You can cancel an Order through the Platform or by emailing us.

10.2 If you cancel before writing starts, which is when the Order moves to "in production" on the order timeline, we refund the full price.

10.3 If you cancel after writing starts but before the Live Date, we refund the price less the content cost for that Order shown at checkout. We will give you the Content written so far. If you supplied your own Content, the content cost is zero, but once the Order reaches Publisher review we can only cancel if the Publisher agrees. If it does not agree, the Order continues.

10.4 After the Live Date, Orders cannot be cancelled or refunded, except under clause 9.

10.5 Refunds go to your original payment method unless you ask for account credit. We aim to process refunds within 10 working days of the cancellation being confirmed. Your bank may take longer to show the refund.

11. Campaigns

11.1 A Campaign can run in one of two modes, as described on our campaigns page:

Auto: each Campaign cycle, the Platform selects and places Orders on your behalf within the Campaign rules you set.
Semi-auto: the Platform recommends Placements and an Order is placed only when you approve a recommendation.

11.2 By starting a Campaign you authorise us to charge your saved payment method for each Order placed under it, up to the Campaign's budget for each cycle. We will not place Orders that would take total charges for a cycle above the budget you set. Each Order placed under a Campaign is an Order under these Terms.

11.3 You can pause, edit or cancel a Campaign at any time. Pausing or cancelling stops new Orders. It does not cancel Orders already placed, which you can cancel under clause 10.

11.4 Recommendations, and the reasons shown for them, are suggestions based on data available to us, including third-party metrics that may be incomplete or out of date. You are responsible for checking that a Campaign's rules suit your goals and that each target URL, anchor and link attribute you allow is appropriate.

12. Search engines, AI systems and no guarantees

12.1 We do not control Google, other search engines or AI systems. We do not guarantee any rankings, traffic, referral visits, indexing (beyond any commitment in the Listing), citations or mentions in AI answers, or any change in third-party metrics.

12.2 You choose the link attribute for each Placement, from the options the Listing offers, and you are responsible for that choice. Google's spam policies treat buying or selling links for ranking purposes as link spam, and ask that paid links carry rel="sponsored" or rel="nofollow". You are responsible for deciding how to comply with search engine guidelines. Our article on paid links and Google's spam policies explains the position in more detail.

12.3 We or the Publisher may require a Placement to carry rel="sponsored" or another attribute, or an advertising label, where the law, a regulator's code or the Publisher's policy requires it.

12.4 We are not responsible for any action a search engine or AI provider takes against your website or a Publisher's website, including ranking changes, manual actions or removal from results.

13. Advertising disclosure and law

13.1 A Placement is paid content. In the UK, the CAP Code, enforced by the Advertising Standards Authority, requires marketing to be obviously identifiable as marketing. The ASA's guidance on advertisement features says paid content should carry a clear label upfront, such as "Ad" or "Advertisement feature". Consumer protection law, enforced by the Competition and Markets Authority, also prohibits hiding the fact that content has been paid for. Other countries have similar rules, such as the US Federal Trade Commission's rules on endorsements for content aimed at US audiences.

13.2 Publishers are responsible for labelling Placements on their sites in line with the law that applies to them and their audience.

13.3 Buyers must not ask a Publisher to remove, hide or weaken a disclosure where the law or a regulator's code requires it, and must not use a Placement to submit, commission or publish fake consumer reviews or reviews that conceal that they were paid for.

13.4 Both Buyers and Publishers must comply with all advertising, consumer protection and sector-specific laws that apply to the Content, the products or services promoted, and the audience the Placement reaches.

14. Prohibited uses and restricted niches

14.1 You must not use the Platform, or any Placement or Content, for or in connection with:

illegal products, services or activities, including drugs, weapons, counterfeit goods, fake documents and services that are unlawful where they are offered;
adult or sexually explicit content;
gambling, unless the operator holds every licence required where the Placement is aimed (including a Gambling Commission licence for Great Britain) and the Content complies with the rules on gambling advertising, including not targeting under-18s;
financial promotions, including cryptoassets, investments, loans and credit, unless the promotion complies with the Financial Services and Markets Act 2000 and FCA rules, for example because it is made or approved by an authorised person or an exemption applies;
medicines and pharmaceutical products, unless the seller holds every required authorisation and the Content complies with the rules on advertising medicines, including the ban on advertising prescription-only medicines to the public;
malware, phishing, spam, hacking tools or anything designed to harm devices or deceive users;
hate speech, harassment, violence, or content that discriminates against people on the basis of a protected characteristic;
false or misleading claims, including fake reviews, false health claims and misleading pricing;
content that infringes intellectual property, privacy or other rights, or is defamatory;
anything that would put us or a Publisher in breach of sanctions or anti-money laundering law.

14.2 Some niches, sometimes called grey niches, are accepted only where the Listing says the Publisher accepts them and the law where the Placement is aimed permits them. Examples include CBD, vaping, dating and some financial products. We may ask for evidence of licences or compliance before accepting an Order.

14.3 You must not scrape, copy or resell Listings or other Platform data, try to access parts of the Platform you are not authorised to use, interfere with its operation, or use the Platform to contact Publishers or Buyers for purposes unrelated to Orders.

14.4 If we reasonably believe an Order or account breaches this clause, we may refuse or cancel the Order, ask the Publisher to remove the Placement, and suspend the account under clause 21.

15. Publisher terms

15.1 This clause applies if you list a site as a Publisher. Our publisher page describes how the publisher portal works.

15.2 Accuracy and ownership. You must own or control each site you list and complete our ownership verification. Your Listing information, including traffic, audience, formats, editorial policies and the grey niches you accept, must be accurate and kept up to date.

15.3 Pricing. You set your own prices for each format. We add our fees and any content costs to produce the price Buyers see. Your payout for each Order is the price you set for that format at the time of the Order, less any fees shown in the publisher portal.

15.4 Accepting and declining. You may accept or decline any request. Once you accept, you must publish the Placement as agreed in the Order, including the agreed format, anchor text, target URL and link attribute, within the turnaround shown in your Listing, subject to clauses 7.5 and 13.

15.5 Keeping Placements live. You must keep each Placement live, indexable and unchanged for its Link Permanence Period. You must not remove it, add a noindex instruction, block it, change the link or anchor, or move it behind a paywall or login during that period, except where the law requires a change.

15.6 Payouts. We pay you monthly for Orders that we have verified as live under clause 8.3, by the date and method shown in the publisher portal. You must give us accurate payout details. We may issue self-billed invoices where we agree a self-billing arrangement with you.

15.7 Clawback. If a Placement is removed or changed during its Link Permanence Period and you do not restore it within 14 days of our request, we may recover the payout for that Order by deducting it from future payouts or invoicing you, and you must pay any invoice within 30 days.

15.8 Taxes. You are responsible for your own taxes, including income or corporation tax and VAT. You must give us the information we reasonably ask for to meet our tax and reporting obligations, which may include reporting information about you and your payouts to HMRC or other tax authorities.

15.9 Independent business. You act as an independent business. Nothing in these Terms makes you our employee, agent or partner.

15.10 Integrity. You must not list sites that are part of a private blog network or link farm, misrepresent who owns or runs a site, sell links in a way that misleads Buyers about the site or its audience, or manipulate metrics such as traffic or authority scores. If you do, we may remove your Listings, cancel open Orders, withhold payouts for affected Orders, and close your account.

15.11 Dealing through the Platform. For 12 months after you first receive an Order from a Buyer through the Platform, you must not sell Placements to that Buyer outside the Platform, unless we agree in writing.

15.12 Compliance. You are responsible for your site, its content, its compliance with law, and the disclosures required under clause 13.

16. Intellectual property and licences

16.1 Content we write. When you have paid for an Order in full, we assign to you all copyright and other rights we own in the Content we wrote specifically for that Order, subject to the Publisher's licence in clause 16.3. Where we cannot assign a right, we grant you a perpetual, worldwide, royalty-free licence to use the Content for any lawful purpose. Until you pay in full, we own that Content.

16.2 Content you supply. You keep ownership of Content you supply. You grant us a licence to use, copy, edit and pass it to the Publisher to fulfil the Order, and to keep a copy for our records.

16.3 Publisher's licence. The owner of the Content (the Buyer, or us until the Buyer has paid in full) grants the Publisher a non-exclusive, perpetual, royalty-free licence to publish the Content on the Publisher's site, edit it as clause 7.5 allows, and keep it published.

16.4 Publisher materials. Each Publisher grants us a licence to display its site name, logo, screenshots and Listing information on the Platform and in our marketing of the marketplace.

16.5 The Platform. We and our licensors own all rights in the Platform, including its software, design, data, recommendations and reports. We grant you a limited, non-exclusive, non-transferable right to use the Platform for your business while your account is open. Third-party data shown on the Platform is used under the third party's terms. If you give us feedback, we may use it without restriction.

17. Data protection

17.1 We are the controller of the personal data we process to run accounts and the Platform, as set out in our privacy policy.

17.2 Where we process personal data on a Buyer's behalf, such as personal data in Content or briefs that the Buyer gives us, we act as the Buyer's processor. We will process it only on the Buyer's documented instructions (which are these Terms and the Buyer's use of the Platform), keep it confidential and secure, use sub-processors only under written terms that protect it, help the Buyer respond to requests from individuals, delete or return it at the end of the service, and give the Buyer the information needed to show compliance, as Article 28 of the UK GDPR requires. The Buyer must have a lawful basis to share that data with us.

17.3 Each party must comply with the UK GDPR and the Data Protection Act 2018 in connection with these Terms.

18. Confidentiality

18.1 Each party must keep confidential any non-public information it receives from the other through the Platform, including Buyers' target sites, briefs and campaign settings, Publishers' payout details, and our pricing data and Platform features not yet released. It may use that information only for the purposes of these Terms.

18.2 This does not apply to information that is or becomes public without breach of these Terms, that the recipient already had or develops independently, or that must be disclosed by law or by a court or regulator, in which case the recipient will give notice where the law allows.

18.3 Published Placements are public. Confidentiality does not apply to a Placement once it is live.

19. Liability

19.1 Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded by law.

19.2 Subject to clause 19.1, we are not liable, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for:

loss of profits, revenue, sales, business or anticipated savings;
loss of goodwill or reputation;
loss of rankings, traffic or visibility in search engines or AI systems, or any search engine penalty, manual action or algorithmic demotion;
loss or corruption of data, except to the extent caused by our breach of clause 17;
any indirect or consequential loss.

19.3 Subject to clause 19.1, our total liability to you:

for all claims relating to a single Order is limited to the price you paid for that Order; and
for all other claims arising in any 12-month period is limited to the total fees you paid us in the 12 months before the event giving rise to the first claim. For Publishers, this means the total payouts we made to you in that period.

19.4 We are not responsible for the acts or omissions of Publishers or Buyers, for their websites, or for third-party data, search engines, AI services or payment providers, except to the extent these Terms expressly say so.

20. Indemnities

20.1 A Buyer will indemnify us against all losses, damages, costs (including reasonable legal fees) and liabilities arising from any claim by a third party relating to Content the Buyer supplied, the Buyer's target websites and the products or services promoted on them, or the Buyer's breach of clauses 7.3, 13 or 14.

20.2 A Publisher will indemnify us against all losses, damages, costs (including reasonable legal fees) and liabilities arising from any claim by a third party relating to the Publisher's website, any changes the Publisher made to Content, the Publisher's failure to make disclosures the law requires, or the Publisher's breach of clause 15.

20.3 We will tell the indemnifying party promptly about any claim, let it control the defence where reasonable, and not settle the claim without its agreement, which it must not unreasonably withhold.

21. Suspension and termination

21.1 You can close your account at any time by emailing us. Orders already accepted continue under these Terms unless cancelled under clause 10.

21.2 We may suspend or close your account, pause Campaigns, or remove Listings, with immediate effect, if you materially breach these Terms, we reasonably suspect fraud or a breach of clause 14 or 15.10, a payment is not made or is reversed, or the law requires it. Where it is reasonable, we will tell you why and give you a chance to fix the problem first.

21.3 We may close any account for any reason by giving 30 days' notice.

21.4 On closure, we refund any unused account credit only where we closed the account without cause under clause 21.3. Clauses that by their nature should survive, including clauses 9, 15.7, 15.8, 16, 18, 19, 20, 24 and 25, continue after closure.

22. Changes to these Terms and the service

22.1 We may change these Terms. We will give at least 30 days' notice of material changes by email or on the Platform, unless a change is needed sooner for legal or security reasons. Changes apply from the date stated and do not affect Orders accepted before that date. If you don't agree, you can close your account before the change takes effect.

22.2 We are developing the Platform during early access and may add, change or remove features. We will give reasonable notice before removing a feature you rely on, where we can.

23. Complaints and disputes

23.1 If you have a complaint, email hello@rankticker.com with your account details and, where relevant, the Order number. We aim to acknowledge complaints within 2 working days and respond in full within 10 working days. You can also reach us through our contact page.

23.2 If a complaint is not resolved, either party may escalate it to a director of Swoonsy Ltd, and the parties will try in good faith to settle the dispute within 30 days before starting court proceedings. This does not stop either party seeking urgent relief from a court.

23.3 Disputes between Buyers and Publishers about Orders placed through the Platform are handled through us. We will decide them fairly and in line with these Terms and the Listing.

24. General

24.1 Entire agreement. These Terms, together with the Order and Listing terms, form the entire agreement between you and us about their subject matter. You confirm you have not relied on any statement not set out in them. This does not limit liability for fraud.

24.2 Assignment. You may not transfer your rights or obligations under these Terms without our written consent. We may transfer ours to another company in our group or to a buyer of our business, and may use subcontractors to provide our services.

24.3 Events outside our control. Neither party is liable for delay or failure caused by events outside its reasonable control, such as outages of hosting, payment or data providers, internet failures, or acts of government. Payment obligations are not excused.

24.4 No partnership. Nothing in these Terms creates a partnership, joint venture, employment or agency relationship, except that we act for Buyers in placing Orders under Campaigns as clause 11 describes.

24.5 Severance. If a court finds any part of these Terms invalid or unenforceable, that part is changed to the minimum extent needed to make it enforceable, or deleted, and the rest remains in force.

24.6 Waiver. If we delay enforcing a right, we can still enforce it later.

24.7 Third-party rights. No one other than you and us has any right under the Contracts (Rights of Third Parties) Act 1999 to enforce these Terms.

24.8 Notices. We send notices to the email address on your account. You send notices to hello@rankticker.com. Notices of legal proceedings must be sent to our registered office. An email notice is treated as received when sent, unless the sender receives a delivery failure message.

25. Governing law and jurisdiction

25.1 These Terms and any dispute or claim arising from or in connection with them, including non-contractual disputes or claims, are governed by the law of England and Wales.

25.2 The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim.