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What an AI Optimized Article is, how to write the AI brief at checkout, and why it may not carry a link.

Updated 1 min read

An AI Optimized Article is written around the questions people ask AI assistants. It packs in the context, facts and answers an AI model can use, on a publication AI already cites (look for the AI badge). In your orders it's marked AIO rather than SEO.

Order one

  1. Add an AI-badged publication to your cart.

  2. At checkout, set the format to AI Optimized Article.

  3. Enter the target URL. Anchor text becomes optional.

  4. Write the AI brief: which questions should this article answer, and for whom? Add the facts, figures and product context the writer should weave in.

    A checkout placement with the AI Optimized Article format and the AI brief filled in

Write a good AI brief

The brief is the biggest single driver of AI visibility. More detail is better:

  • The questions: “What is embedded finance?”, “How do B2B platforms add payments without a banking licence?”
  • The audience: “CFOs at SaaS companies.”
  • The facts: numbers, dates, product names, customer examples, anything you want quoted.
  • How you want to be described: the one sentence you'd like an AI answer to repeat about your brand.

Articles optimised for AI might not include an external link or anchor text. Context in the article is the main driver of AI visibility. We always try to include your anchor and URL to help SEO too, but can't guarantee it if it could stop the article being used by AI.

Track the effect on your project's AI visibility tab. For a steady flow, start a campaign with the goal Improve AI visibility (how).

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